Chicago, IL · 12-Location Metro Group
Lakeside Animal
Hospital Group
Twelve locations, one problem: two years of being outbid on Google Ads by corporate consolidators. Organic search became the one channel money couldn't buy — and the group took all of it.
Start rank
#18
End rank
#1
Traffic
+580%
Revenue added
+$2.4M
Outbid on ads, invisible in organic.
For two years, corporate consolidators outspent Lakeside on Google Ads in every Chicago suburb they operated in. Cost-per-click for "vet Chicago" had tripled. Worse, the group's twelve location pages were near-duplicates of each other — Google treated them as one thin site, and the map pack showed competitors in nine of twelve service areas.
Twelve locations, twelve local campaigns.
Phase 1 · Competitor Intelligence
Mapped every keyword the consolidators ranked for across all twelve suburbs, then targeted the gaps their national content teams couldn't cover: neighborhood-level emergency and specialty terms.
Phase 2 · Location-page rebuild
Rewrote all twelve location pages as genuinely distinct guides — staff, reviews, parking, nearby landmarks — each with its own Business Profile and review engine.
Phase 3 · Authority content
Published DVM-reviewed specialty content the chains wouldn't bother with. Nine weeks in, Lakeside held #1 in all twelve service areas — and cut ad spend to zero.
"Big corporate groups were pulling our walk-ins away with paid ads. With TopDogSEO, organic search now beats every paid channel we have tested."
Keywords now ranking #1