Content That
Converts.
Pet owners don't book from thin pages — they book from the clinic that already answered their 2 a.m. worry. We publish DVM-reviewed service guides that rank for money keywords and convert anxious searchers into booked appointments.
Written by people who know what a TPLO is.
Generic health writers produce generic pages — and Google's helpful-content systems can tell. Our copywriters work from DVM-reviewed briefs: real indications, real recovery timelines, real cost ranges. Each treatment gets a 2,000-word page mapped to exactly one money keyword, internally linked to its location page, and structured with FAQ schema so it can win featured snippets as well as rankings.
2,000-word service pages — one per treatment: dentistry, surgery, oncology, wellness, emergency, and more.
DVM review loop — every clinical claim checked by a licensed veterinarian before it publishes.
Search-intent mapping — emergency, price-aware, and comparison queries each get the page format they convert on.
Refresh program — top pages re-audited quarterly so rankings survive every core update.
Step 1 · Research
Brief
Keyword, intent, and competitor teardown per page — approved by you before a word is written.
Step 2 · Draft + review
Write
Copywriter drafts, DVM reviews, editor polishes. Clinical accuracy and readability, both.
Step 3 · Publish + measure
Rank
Schema, internal links, and tracking live — then monthly reports on rankings and booked calls.
"As a specialty referral centre we had to be found by other vets, not only by pet owners. TopDogSEO's referral keyword plan worked, and our caseload has doubled."
Keep exploring the playbook